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When the internet first came out there were few standards. You didn’t need some product to get on it and represent whatever you liked, just text editor and some basic knowledge of HTML and how browsers worked. Eventually CSS and Javascript helped to make pages pretty impressive and interactive. However, the lack of consistency between browsers made consistency and visual appeal an indicator that a professional was behind this page’s design.
Of course, Flash was brought into the mix as an animation tool that evolved into that which makes websites pretty. None can argue that without Flash our standards for an internet webpage would be lower today. The only problem is that a company has no obligation to share this knowledge with anyone else; that’s their bread and butter. When you wonder why your phone doesn’t support Flash, it’s because they don’t want to pay Adobe’s fees in order to develop a way to support their product.
Enter HTML5 and the Google Web Toolkit. Anyone with knowledge of some basic Java can make an amazing web application that is completely cross-browser and anyone can implement it. You can also make 3D object, implement animations and physics effects. The people caught up and Flash is slowly going back to what it started as, an animation tool. Best part is that we’re back to basics and everyone is free to express themselves, for free. Search for Google Web Toolkit or Chrome Experiments and see it first-hand.
